HUMBLE APOLOGIES TO THOSE WE OFFENDED WITH “THE MOA PAKISTANI BACKHANDER”
29 August 2011 · General · Tips for the Moa Man

We at Moa Beer would like to offer our humble apologies to the many people enraged by Moa Beer calling the Pakistani Cricket team liars and cheats. (An allegation that has only ever been proven with easily falsified recordings, filmed evidence, player affidavits, bank account receipts and a ban from the ICC). We didn’t realise the actions of a few would be sensitive to so many. Because of this our shameful beer promotion has been exposed to thousands of people all over the world and we have been inundated with strongly worded protests.

So we would like to take this opportunity to humbly apologise to all those that have emailed us to formally register their complaints.

Finally we would like to apologise to all the people that have threatened us with Pakistan’s considerable nuclear capability. We at Moa Beer don’t want to be blown up and were genuinely unaware that the nuclear weapons of Pakistan were in the direct control of so many people scattered around the globe.

In closing we again offer our heads on pointy sticks to all those we have offended.

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Comments (27)

27 Responses for "HUMBLE APOLOGIES TO THOSE WE OFFENDED WITH “THE MOA PAKISTANI BACKHANDER”"

  • Nasir Jamal. says:
    September 1, 2011 at 2:59 am · Reply

    Be ready for some law suits because of the negative use of the word Pakistani in your ad campaign. The worst ad campaign I had ever witnessed. Pathetic.

  • Mustafa Neguib says:
    September 1, 2011 at 12:19 pm · Reply

    This is ad is in very bad taste. This ad is generalizing all the Pakistanis. This is hate commercialism, and this shows that New Zealand is completely jealous of Pakistan and Pakistanis, and that they have to take such cheap shots. I just hope that some Pakistani sues this company into oblivion.

  • Greg says:
    September 7, 2011 at 4:40 pm · Reply

    Every ad campaign in the world will offend someone.. You guys make a mean brew keep it up..

  • Grovel says:
    September 7, 2011 at 5:14 pm · Reply

    Moar…

  • Matt says:
    September 7, 2011 at 5:32 pm · Reply

    Awesome work guys, as they say, any publicity is good publicity

  • Patdog says:
    September 7, 2011 at 6:38 pm · Reply

    Yeah sue them! Throw some money around. Waste some court time. That’s the only way to fix anything! Guess what, it’s not!. NZ is Completely jealous of Pakistan? can you throw a bit of logic in next time?

  • Andrew says:
    September 7, 2011 at 6:56 pm · Reply

    Good ads..pakistanis r fixer and cheater..no doubt about it ..

    • Aneeta says:
      September 15, 2011 at 11:54 pm · Reply

      how many Pakistanis do you know Andrew?

  • S M Humayun Pakistani says:
    September 7, 2011 at 7:33 pm · Reply

    Thank you for understanding the point of view of Pakistanis and respecting that. Unlike others who are still in rage and anger, I would like to appreciate you coming out open and apologizing to all Pakistanis who were hurt because of what you guys did earlier.

  • Hamish says:
    September 7, 2011 at 8:01 pm · Reply

    I always get ripped of by Pakistanis…..anyway this add campaign was a light hearted jibe…..some people need to learn how to take a joke….

  • Daron says:
    September 7, 2011 at 8:19 pm · Reply

    Keep up the good words moa. Marketing genius

  • Farhaj says:
    September 7, 2011 at 8:45 pm · Reply

    This is the style of you western people! First offend and then apologise after throwing oil on fire. You bloody people need to grow up first and then start drink!

  • Bob Pakistani says:
    September 8, 2011 at 4:33 am · Reply

    Um, call the Pakistani Cricket Team whatever names you want (they are a in the public arena and should be open to criticism for their proven guilt. That was not the dispute. Your original ad campaign mistakenly targeted ALL PAKISTANIS by clearly stating Pakistanis multiple times WITHOUT stating the corruptivitedness of the Cricket Team. That is why we have taken offensivities to your campaign. Your apologies to said corrupt Pakistani Cricket Team (whom we Pakistanis do not wish to defend their corrupt actions) is a lazy cop out. If your ad campaigns are that lazy and your apologies so half ass, I truly wonder how much thought and sincerity goes in our actual product. In case you forgot your original ad campaign, I’m sharing for your benefit:

    Pakistanis love cricket and they love making money. Sometimes they (WHO IS THEY, ALL PAKISTANIS OR THE PAKISTANI CRICKET TEAM?) combine the two with a good old Pakistani Match Fix so that the Black Caps get to win a game and the Pakistanis get a big cheque from the TAB

    It’s a win-win all round and we here at Moa love the business principles behind it, which is why we’re offering a Pakistani (SEEMS TO BE REFERRING TO ALL PAKISTANIS) Backhander of our own.

    So for every 10 cases of Moa ordered, the contact person who does the ordering, that’s you, gets 10 per cent of the match fee – a free case of Moa beer for themselves that we don’t tell anyone about.

    Is this ethical? No. Is it Pakistani (AGAIN ALL PAKISTANIS)? Yes!

  • qudsia says:
    September 8, 2011 at 9:04 am · Reply

    pakistani beer is better than your shit – suck on that.

  • Dr. Khan says:
    September 8, 2011 at 11:11 am · Reply

    When nothing else will sell your pathetic beer, not even controversy will. The actions of a few does not represent a community at large. Doesn’t New Zealand have thieves, rapists, crooks, murderers and gays? how about we make them the representatives of New Zealand. Your Apology is as lame as your ad and beer. Find something else to do. And PS…our team is still better than yours.

  • Damian says:
    September 8, 2011 at 5:02 pm · Reply

    Do you fullas have a licence plate on trademe?

  • Omer says:
    September 8, 2011 at 10:01 pm · Reply

    I do not see it as a humble apology by any means whatsoever…

  • Nasir Khan says:
    September 12, 2011 at 5:24 pm · Reply

    Just because for the Promotion of Your Beer you people play with the Emotion of Pakistani Cricket fans………… Shame On YOu….MOA

  • Damo says:
    September 16, 2011 at 9:37 pm · Reply

    Just been told to never re-order this beer! the Boss has pulled it due to the way the marketing is going
    Was a shame cause we were selling a shedload of the stuff
    Have to find some other craft beers now
    Shame your marketing is worse than your beer, which is the opposite of all the big brewery beer!

  • Lina says:
    September 18, 2011 at 4:40 pm · Reply

    Learn to laugh and take things lightly. Moa is incredible, not just the beer too. Everyone who is still raging over this…you’re feeding fuel to the fire…that being the blazing trail of marketing and recognition (:

  • Ollo says:
    October 29, 2011 at 4:32 pm · Reply

    I will still be buying Moa beer because it is fucking delicious.

  • Dubai Guy says:
    November 30, 2011 at 2:25 pm · Reply

    This is the funniest comment section I have read in ages, Moa again strikes with genius marketing! The more outlandish the complaints, the funnier it gets, keep up the good work and great beer, but watch out, Pakistan tourism is making a run on New Zealand, and after that, rugby, yeah right. “Haters gonna hate.”

  • SM says:
    December 6, 2011 at 9:36 pm · Reply

    MOA BEER is run by a bunch of loosers who are not satisfied with their wives so hence they get drunk on so called MOA beer and decide on their add campaings…..oops this time the beer tickled on the wrong side POW!!! we got fucked again!

  • Graeme says:
    January 7, 2012 at 3:06 am · Reply

    I can’t believe I’ve only just seen this advert ! Genius, and without doubt the comments make it funnier ! Relax people its a joke ! Without doubt got to find a can of MOA now (never heard of it until 5 mins ago)

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