MOA SCORES ANOTHER FIRST – NOW IN DUTY FREE
Moa Beer has become New Zealand’s first craft beer to be sold in duty free stores.
The Marlborough craft beer is now being stocked in JR / Duty Free stores at Auckland Airport Arrivals and Departures, ranged alongside the champagne and premium spirits sections.
Moa General Manager Gareth Hughes says the JR / Duty Free deal is huge news for the brewery.
“We know the powerful impact duty free stockists have on liquor sales and product consideration, so we couldn’t be in a better place than the JR / Duty Free stores at the nation’s busiest airport.
“It’s the first time a craft beer has been offered in duty free in New Zealand and, we’re told, the world – we’re excited to be blazing the trail and hope more of our craft colleagues will follow.
“It’s great news for us because it introduces our brand to travellers who might otherwise not have had an opportunity to sample Moa. It’s also great news for travellers because they can get decent beer when they arrive on or take off from our shores.”
Kate Gorman, General Manager, JR / Duty Free Australia & NZ, says the company has been delighted to partner with Moa, a brand she believes fits the bill perfectly for duty free shoppers.
“Our customers love products that represent a little piece of New Zealand for gifting to friends and family, or as souvenirs. They also enjoy products that feel unique and exclusive, something they can’t necessarily buy everywhere on the high street. As a premium craft beer that’s undeniably Kiwi, Moa ticks all these boxes.
“Moa also provides a more engaging experience on the shop floor, which ties in with our philosophy of surprise and delight for our customers. Its quirky point of sale has a point of difference and immediately creates attention.
“This is backed up by the extensive training Moa provides, which ensures all of our team are true Moa advocates and who can offer our customers knowledgeable, personalised service.”
To cater for the different shopping patterns of Arrivals and Departures customers, different Moa products are ranged in each location.
“Because Arrivals customers are after immediacy and convenience, we’ve ranged Moa 750ml bottles and triple packs so they can grab and go,” Gareth Hughes says.
“Departures customers, on the other hand, have more time to browse and make more considered purchases for gifting or souvenirs – such as our Moa magnums.”
Roger Winnewisser, General Manager Sales & Buying NZ, JR / Duty Free, says Moa is likely to be stocked in JR / Duty Free’s Wellington and Christchurch Airport stores before Christmas.
“Our people have been so enthusiastic about the Moa partnership that they’ve told us they want the product in their stores. We’ve been delighted to work with the Moa team so far and look forward to extending our offering.”
Moa Beer is available at JR / Duty Free Stores at Auckland Airport Arrivals and Departures in 1.5l magnums, 750ml single bottles and triple-packs. Customers can mix and match their triple packs from the four Moa Estate range variants.
Travelling over to NZ from Australia next week. What a shame its not in Christchurch Airport just yet.
Cant wait to sample all varieties in the land where its actually made!