OUR OTHER FLIGHTLESS BIRD
You may or may not have heard of Weka Cider.
If you have heard of it, you may or may not have seen Weka Cider.
If you have seen it, you may or may not have tried Weka Cider.
If you have tried it, you may or may not have known Weka Cider comes in two variants – Apple and Pear.
If you did know that, you may or may not have known that Weka Cider is actually made by Moa Beer.
Depending on your responses to the above, the following may or may not be of interest to you. The branding, labels and packaging for Weka Cider has changed.
We have also created an ad for Weka Apple Cider:
THE WEKA STORY…
Back in 2006 Josh Scott, the founder of Moa Beer, decided to make some cider as not that many people were buying his beer. And so he created Weka Cider. This came in two varieties – apple and pear. The reason for this was because in New Zealand apples and pears were grown in abundance and the government department that was established to sell them wasn’t doing that flash a job so you could get them really cheaply unlike plums, cherries and apricots that didn’t have any government help and were therefore selling quite well. Anyway as it turned out this new Weka Cider didn’t sell that well either because no one had heard of it and it didn’t come in a plastic flagon like all the other brands. Also it was a bit more expensive as it actually contained apples and pears.
But even though it wasn’t selling that well Josh Scott continued to make it and now he sells quite a lot of it. So there’s probably some sort of lesson there for all of us. Another lesson is not to think you’re going to make a killing by growing either apples or pears in New Zealand. Because you’re just not.