MOA GROUP LIMITED has established a strong Board of Directors with the balance of skills and experience necessary to best position the Company to realise its growth opportunities. The Board comprises two Independent Directors, three non-executive Directors, and one Executive Director.



 Geoff Ross

Chief Executive Officer

Geoff was the founder and CEO of 42 Below, which was a listed company for three years prior to its sale to Bacardi in late 2006. Geoff is also Chairman of Trilogy International, an NZX listed company focused on the home fragrances and body care products market. Prior to 42 Below and Trilogy International, he was a Managing Partner and Board Member of DDB Advertising for two years and was a Client Service Director and Management Team Member for Saatchi & Saatchi in Wellington for eight years. Geoff is also a Trustee of the Melanoma Foundation and Pure Advantage.

Geoff has a Bachelor of Commerce (Agriculture).

Independent Director

John is an independent director with extensive experience in the international food and beverage industry including 10 years in the beer business in UK and New Zealand. John has held CEO, board and senior executive roles with Whitbread UK, Lion Nathan, Kraft General Foods, Rio Beverages, Cerebos, Columbus Coffee, Bell Tea and Foodstuffs Auckland. He has degrees in Engineering and Commerce from Auckland University and is currently a Director of Tasti Products, Integria Healthcare, AsureQuality, Columbus Coffee and Groenz Group.


Non Executive Director

Craig is an Investment Director at Pioneer Capital, an investor in New Zealand businesses that are focused on growth in large international markets, and is responsible for helping to source and manage investments for Pioneer Capital. Craig is also a Director of Magic Memories, Pukeko Pictures, K9 Natural and the Pet Doctors Group. Prior to joining Pioneer Capital, Craig was an Associate Director at Craigs Investment Partners and an Associate at Houlihan Lokey, an international investment bank, in its Los Angeles head office.

Craig has a Graduate Diploma in Finance and a Bachelor of Management Studies (Accounting and Economics). Craig also completed a year of undergraduate studies at the Haas School of Business, University of California Berkeley.

 Dave Poole

 Non Executive Director

David has been involved in sales, business ownership and directorships since 1992, primarily through Bayley Corporation, NZ’s largest full service real estate company.

David brings to the board executive experience in leading businesses through growth stages, including setting and achieving clear strategic goals and driving sales and brand growth.


Sheena Henderson
Independent Director

Sheena has extensive FMCG knowledge, brand building and retail, inducing roles at Mainland Cheese and Fonterra.   

Sheena brings vast board experience, holding board roles with Smith City, Watson & Son, Governor of Radio New Zealand and Not for Profit organisation – Young Enterprise plus recent terms as a brands, for sustainable profitable growth ‘to the Moa group.