MOA GROUP LIMITED has established a strong Board of Directors with the balance of skills and experience necessary to best position the Company to realise its growth opportunities. The Board comprises two Independent Directors, three non-executive Directors, and one Executive Director.



Ashley Waugh
Geoff Ross

Independent Chairman

Ashley Waugh's early sales and marketing career was served with The Ford Motor Company in New Zealand, Australia and Taiwan.  He returned to New Zealand in 1991 to take up a role with the New Zealand Dairy Board (now Fonterra), and since then he has had extensive experience in the fresh foods industry in Australia and New Zealand.  He also led large scale global strategic initiatives.

His most recent senior management role was as CEO and Managing Director of Australian dairy food and juice company National Foods at the time Australia's largest food and beverage company supplying the grocery and food service markets.  In 2009 National Foods merged with Lion Nathan under Kirin Holdings ownership. 

Ashley is a Director of Australian branded cosmetics distributor Heat, Fonterra, Colonial Motor Company, Seeka Kiwifruit Industries in Te Puke, and acts as an advisor to several other fast moving consumer goods businesses in Australia.

Chief Executive Officer

Geoff was the founder and CEO of 42 Below, which was a listed company for three years prior to its sale to Bacardi in late 2006. Geoff is also Chairman of Trilogy International, an NZX listed company focused on the home fragrances and body care products market. Prior to 42 Below and Trilogy International, he was a Managing Partner and Board Member of DDB Advertising for two years and was a Client Service Director and Management Team Member for Saatchi & Saatchi in Wellington for eight years. Geoff is also a Trustee of the Melanoma Foundation and Pure Advantage.

Geoff has a Bachelor of Commerce (Agriculture).

Dave Poole

 Executive Director

David has been involved in sales, business ownership and directorships since 1992, primarily through Bayley Corporation, NZ’s largest full service real estate company.

David has been the Australian Sales Manager for Moa since August 2013. The four main areas of focus have been aligning the Australia market with NZ, managing state distributors, getting a local sales team up and running, and growing the points of distribution for Moa in Australia. David also manages the Woolworths account across both Dan Murphy’s and BWS.

As well as his knowledge of Moa’s second biggest market, Australia, David brings to the board executive experience in leading businesses through growth stages, including setting and achieving clear strategic goals and driving sales and brand growth.

Non Executive Director

Allan Scott is one of the pioneers of the wine industry in Marlborough and Managing Director of Allan Scott Wines, which produces estate wines from properties in Marlborough and Central Otago. Allan’s viticultural career began in 1973, when the first commercial vineyards were planted in Marlborough, after which Allan, and wife Catherine, established the family’s first vineyard in 1975 while holding senior viticultural positions with national wine companies.

Allan is a former Chairman of Marlborough Wine & Food Festival Committee, and Marlborough Winemakers.

Allan was awarded a Member of the New Zealand Order of Merit in the Queen’s Birthday honours in 2011.

Non Executive Director

Craig is an Investment Director at Pioneer Capital, an investor in New Zealand businesses that are focused on growth in large international markets, and is responsible for helping to source and manage investments for Pioneer Capital. Craig is also a Director of Magic Memories, Pukeko Pictures, K9 Natural and the Pet Doctors Group. Prior to joining Pioneer Capital, Craig was an Associate Director at Craigs Investment Partners and an Associate at Houlihan Lokey, an international investment bank, in its Los Angeles head office.

Craig has a Graduate Diploma in Finance and a Bachelor of Management Studies (Accounting and Economics). Craig also completed a year of undergraduate studies at the Haas School of Business, University of California Berkeley.


Independent Director

John is an independent director with extensive experience in the international food and beverage industry including 10 years in the beer business in UK and New Zealand. John has held CEO, board and senior executive roles with Whitbread UK, Lion Nathan, Kraft General Foods, Rio Beverages, Cerebos, Columbus Coffee, Bell Tea and Foodstuffs Auckland. He has degrees in Engineering and Commerce from Auckland University and is currently a Director of Tasti Products, Integria Healthcare, AsureQuality, Columbus Coffee and Groenz Group.