HOW TO BREW A COUNTRY

HOW TO BREW A COUNTRY

When we were searching the National Library of New Zealand’s archives for images of people engaged in recognizable and uniquely Kiwi pursuits from an era that also referenced our traditional brewing technique to feature on our new-look 6 and 12-packs we not only found some cool pictures, we also uncovered some cool stories that in some cases were at risk of being forgotten.

For example, the great-grandson of Sammy Turner who made the first ascent of Mt Cook alone in 1919, and claimed the world record for skipping in 1911, was unaware of his great-grandad’s achievements. He now knows his family’s remarkable connection with one of our country’s most iconic mountains because we tracked him down and asked him for his family’s permission to feature Sammy on our new Session Pale Ale 6 and 12-packs. True story.

The whole process got us thinking about how many other stories have been, or are at risk of being, forgotten over time. The stories we uncovered also reminded us that New Zealand is the way it is, and New Zealanders are the way we are, because of those adventurous, innovative, hard-working and determined pioneers who helped shape our country and our unique identity and approach to life.

Given our country’s relatively young history but rapid development, it is easy to forget about the many achievements both big and small that have been accomplished in the short space of time since New Zealand was first inhabited.

So we’re hoping that if we share a few stories of our own and provide a platform for other Kiwis to share their own stories we might just be able to uncover a few more gems and insights into what it means to live in New Zealand and be a New Zealander.

There’s no particular reason for doing this, it’s not a competition or anything. Who knows where it will all end up, but if nothing else it’s a good reminder to share a beer with your family and learn a little bit more about family history.

To read these stories and to share your own visit www.howtobrewacountry.co.nz

#howtobrewacountry

RAISING A GLASS TO THE NEW LOOK MOA RANGE.

Maurice “Mo” Alderslade of North Canterbury and Graeme James of Papamoa were recently contacted by the people at Moa Beer because they wanted to feature Mo’s Dad (also Maurice, now passed) and Graeme’s Great-Grandfather (one remarkable Samuel Turner, now passed) on their new look packaging.  

You can imagine their surprise.

Mo says he is over the moon that his Dad has found his way onto the side of Moa’s South Pacific IPA six-pack.  “He was a good man, my Dad – salt of the earth, honest, and not a bad word was spoken about him. He enjoyed a good beer too, so we couldn’t ask for anything more fitting.  I’m looking forward to sharing a beer with him again,” he says.

Graeme says he was chuffed that his Great-Grandad will feature on Moa’s Session Pale Ale six and 12-packs.  “I didn’t know very much about him, but Mum often talked about ‘Sammy’.  So when Moa rang me out of the blue to say they would like to use a picture of him on some of their new packaging, and told me a little bit more about him, I was blown away,” Graeme says. 

Sammy was almost one of New Zealand’s forgotten heroes.  He completed the first traverse of Mt Cook in 1906, made the first ascent of Mt Cook alone in 1919, and claimed the world record for skipping in 1911.  “It was wonderful to find out that sort of thing about our family, and to now have it recognized in this way is pretty special,” Graeme says.

Jeremy Meech, Moa's Head of Marketing, says the team spent months going through the National Archives looking for images of people engaged in a range of recognizable and uniquely Kiwi pursuits from an era that references their traditional brewing technique.  “We wanted to raise a glass to those inspirational, hard-working, adventurous New Zealanders whose pioneering deeds helped shape our country and our country’s identity.

“Finding these incredible images was just the beginning.  We then had to track down family members to seek their permission, which is another story altogether,” says Meech.

The new look packaging is one of a number changes the Marlborough-based brewery has made to its range. 

The previously limited release Moa Session Pale Ale has been introduced into its full-time range alongside Moa Original Lager in six-pack open basket and 12-pack formats, the popular Moa Southern Alps White IPA (also previously a limited release) is also being introduced into the full time range; the Estate range will now be available in six-pack open baskets (previously enclosed four-packs); and the brewery’s flagship Reserve Range will be now be available in 500ml bottles with crown cap (previously 375ml cork and cage). 

Josh Scott, Founder of Moa, says the changes were driven by trade and consumer feedback, and emerging trends in both local and overseas craft beer markets.  “We need to continue to adapt in order to meet the demands of a more dynamic and rapidly-evolving beer market.  A lot of the changes were designed to make our products more approachable and to help consumers more easily navigate our diverse range. 

“In some cases we’re changing our product names to better reflect the style of beer, and we’re hoping that adding a couple of extra bottles to our Estate range packs may help relieve some of the tension as BBQ weather settles in as there’s more to share with your mates and less of a need to fiercely protect your precious beer”, Scott says cheekily. 

“We’re really excited about bringing Moa Session Pale Ale into the full time range.  Sales of the limited release 12-pack have been fantastic, and the new look packaging should hopefully make it an even more attractive product,” Scott says.

The process of developing the new look packaging has also inspired Moa to seek out some more great Kiwi stories.  

“When we tracked down the families of the subjects in the pictures, what we discovered were some amazing, forgotten stories out there.  It got us thinking about how many other stories like Sammy’s have been - or are at risk of being - forgotten, so we’re launching a campaign to raise a glass to these and other inspiring Kiwis whose stories are worth sharing,” Scott says.

In late-November Moa will launch a nationwide search for some more great Kiwi stories and images out of the family archives. 

Keep an eye out on www.moabeer.com or www.facebook.com/MOABEER for announcements and more details.

A PRIZED DOZEN


L - R: Gareth Hughes (Moa General Manager), Te Radar (MC), David Nicholls (Moa Head Brewer)

L - R: Gareth Hughes (Moa General Manager), Te Radar (MC), David Nicholls (Moa Head Brewer)

Moa enjoyed its best ever showing at this year’s annual Brewers’ Guild of New Zealand Beer Awards, picking up a total of 12 awards, including the trophy for the best ‘Cask Conditioned’ beer with Moa Five Hop (Handpull).

Now in its eighth year, the 'Brew NZ Awards' is a truly international competition, with entries from throughout New Zealand and the rest of the world.  All beer entries are rated against a style guide for each category for its aroma, colour, bitterness, flavour and presentation.  A beer’s overall balance of characteristics was judged by a panel comprising 25 national and internationally qualified judges. 

 A total of 61 gold, 121 silver and 169 bronze medals were awarded this year.  Moa’s haul consisted of:

  • Trophy - Moa Five Hop (Handpull)

  • Gold - Moa Five Hop (Handpull)

  • Gold - Moa Tripel Savvy 2014

  • Gold - Moa Mulled Spiced Ale

  • Silver - Moa Original

  • Silver - Moa Southern Alps

  • Silver - Moa Five Hop

  • Silver - Moa Cherry Sour 2012

  • Silver -  Moa Apple Cider

  • Bronze - Moa Session Pale Ale

  • Bronze - Moa Sour Blanc 2012

  • Bronze - Moa Kiwifruit Cider


CLOSE BUT NO (TROPHY) CIGAR

Last week Moa picked up a total of 5 medals at the prestigious Australian International Beer Awards (“AIBA”), the largest competition of its kind in the Asia Pacific region.  Moa was also named as a top three finalist for the title of ‘Champion Medium International Brewery’, narrowly missing out on the honour to Bavaria’s Heller-Bräu Trum KG brewery.

The Moa medal haul consisted of:

  • Moa Original (Lager) – Bronze
  • Moa Methode (Pilsner) – Bronze
  •  Moa Imperial Stout (French Oak Aged Stout Ale) – Bronze
  • Moa The Yardstick (Triple Dry Hopped Imperial Pilsner) – Bronze
  • 99 Not Out SKW Pale Ale (for packaging) – Bronze

This year the AIBA received a record 1,560 entries from more than 294 brewers in 31 countries and a total of 25 Champion and Major Trophies were presented.

Congratulations to Head Brewer David Nicholls and his team on another outstanding showing.

MOA LUCK OF THE IRISH FOR NEW ZEALAND BREWER IN DUBLIN CRAFT BEER CUP

Moa Brewing Company struck Irish gold with the biggest medal haul of any brewery worldwide at the Dublin Craft Beer Cup held over the weekend.  Moa picked up a total of seven medals – one gold, four silvers and two bronze – to beat over 80 other breweries from around the world.  The timing could not have been any better with Moa’s first shipment to Ireland only weeks away from hitting the water.

“It’s great to see our beers continue to feature at the sharp end of beer competitions all over the world, especially given the likes of Anchor Brewing Company, Oskar Blues Brewing, Flying Dog, Left Hand and other highly regarded American breweries entered beers into these awards”, says Moa Head Brewer, David Nicholls.

“We’re also chuffed to have some other New Zealand breweries sharing in the spoils with Schippers Brewing Company picking up three silvers and a bronze, Invercargill Brewery a bronze, and our good friends down the road, Renaissance, also picking up a silver”, added Moa Founder, Josh Scott.

Danish brewery Coisbo claimed the highly coveted trophy for best beer with their Russian Imperial Stout.

The Moa medal haul includes:

Gold

  • Moa Noir (Lager – Styles of European/German Origin)

Silver

  • Moa Pale Ale (Ale – New World Style Ale)
  • Moa St Jospehs (Ale – Styles of Belgian and French Origin)
  • Moa Southern Alps (Ale Other)
  • Moa Royal (Ale – Other)

Bronze

  • Moa Five Hop (Ale – Styles of British Origin)
  • Imperial Stout (Other)

The full list of awards can be found here.

SHANE WARNE AND MOA BREWING COMPANY CRAFT ‘99 NOT OUT’ PARTNERSHIP

Legendary Australian cricketer, Shane Warne, has embarked on an exclusive collaboration in the development of a new Pale Ale with the Moa Brewing Company (“Moa”).

This new partnership marks Warne’s first foray into the craft beer market, and is the result of a dedicated and intensive hands on period of exploration and development with Moa.


Sporting a bold and striking label, the name – 99 Not Out SKW Pale Ale (“99 Not Out”) – is a play on the infamous innings of Warne when Australia played New Zealand back in Perth in 2001.

 
 

Caught out on 99 by Mark Richardson at deep mid-wicket while going for a slog sweep off the bowling of Daniel Vettori, the result robbed Warne of achieving his maiden Test century. Unfortunately for Warne, the umpire had not picked up Vettori’s ‘no ball’ for over stepping in an era before the advent of high performance cameras and the umpire decision review system. Unaware of the injustice at the time of the dismissal, Warne still carries the scars of coming so close only to be denied in the cruellest of circumstances in the form of an unwanted record – most Test runs without a Test century.

“The story makes the Warne legend even stronger, and when the collaborative opportunity was first discussed 99 Not Out was a naming opportunity too good to refuse, especially given the great on-field rivalry between Australia and New Zealand”, said Josh Scott, the Founder of Moa.

“99 Not Out is a sessionable ‘new world’ style Pale Ale of 5% alcohol. Hopped with New Zealand Kohatu and Cascade hops, it displays spicy / earthy hop notes, a strong malt backbone, and a nicely balanced bitterness.”

“We’re really proud of the end product. Fundamentally, it’s a great craft beer, bottle fermented and conditioned in the Moa style, and to Shane’s credit he wasn’t shy about his opinion on the style and what he wanted.  He worked closely with our Master Brewer David Nicholls to create a quality beer that was crisp, dry and elegantly savoury. The objective was to create the perfect beer for summer and we believe we’ve created something special”, added Scott.

“To create your own beer and to be able to make it up exactly how you like it is pretty exciting. It’s really important that you have something that you believe in. I believe in this. This is fantastic, and I’m hoping everyone else will like it too”, said Warne.

99 Not Out will be available in a classic 330ml bottle (boxed sets of four available) around Australia in leading off- premise (retail) outlets Dan Murphy’s from mid/late December, followed by BWS in January 2014. In addition, selected ALH Group on-premise venues (bars, clubs and pubs) such as Archer Hotelin North Adelaide, Stones Corner Hotel in Queensland and Woolloomooloo Bay Hotel in Sydney will start pouring 99 Not Out from 4 December 2013.