MOA GROUP LIMITED has established a strong Board of Directors with the balance of skills and experience necessary to best position the Company to realise its growth opportunities. The Board comprises two Independent Directors, two non-executive Directors, and one Executive Director.



Geoff Ross

Executive Chairman

Geoff was the founder and CEO of 42 Below, which was a listed company for three years prior to its sale to Bacardi in late 2006. Geoff is also Chairman of Trilogy International, an NZX listed company focused on the home fragrances and body care products market. Prior to 42 Below and Trilogy International, he was a Managing Partner and Board Member of DDB Advertising for two years and was a Client Service Director and Management Team Member for Saatchi & Saatchi in Wellington for eight years. Geoff is also a Trustee of the Melanoma Foundation and Pure Advantage.

Geoff has a Bachelor of Commerce (Agriculture).

Sheena Henderson
Independent Director

Sheena has extensive FMCG knowledge, brand building and retail, inducing roles at Mainland Cheese and Fonterra.   

Sheena brings vast board experience, holding board roles with Smith City, Watson & Son, Governor of Radio New Zealand and Not for Profit organisation – Young Enterprise plus recent terms as a brands, for sustainable profitable growth ‘to the Moa group.

Rich Frank_Circle.png

Independent Director

Rich is US-based and has extensive experience in beverage. Founding Frank Family Vineyards in 1992, which is now one of the most successful independent wineries in the Napa Valley selling across the US and to multiple export destinations.

Rich was Chairman of Walt Disney Television and Telecommunications and headed Disney’s syndication arm Buena Vista. He was then President of Walt Disney Studios for nearly a decade and oversaw the development of The Disney Channel. Prior to his tenure at Disney, Rich was President of the Paramount Television Group, President of Chris Craft Television, one of the founders of the USA Network, and also served on their board. Under Frank’s leadership, television and movie properties such as "Cheers," "Ellen," "Good Morning Vietnam," "Pretty Woman," and "The Lion King" achieved phenomenal success. Rich graduated from the University of Illinois, Champaign-Urbana, before moving to New York to work at BBDO Ad agency, then to Los Angeles to work at KTLA and KCOP.
Rich was President of the Academy of Television Arts and Sciences for an unprecedented six years, a board member of the MPAA for eight years and is currently Vice Chairman and Executive Board Member of the American Film Institute. In 2011, he received an Honorary Doctorate degree from the American Film Institute (AFI), along with Helen Mirren and Spike Lee. He is a recipient of the Television Academy’s Syd Cassy Founders Award, only the eighth time the Academy bestowed this prestigious honour.

In 1992 Rich founded Frank Family Vineyards, which is today comprised of more than 380 acres of the finest vineyard land in Napa Valley and one of the biggest word-of-mouth followings in California wine. Frank Family Vineyards has become a household name for lovers of premium Napa Valley Cabernet Sauvignon and Chardonnay. Frank Family is the only winery to have been awarded “Winery of the Year” twice by the Connoisseurs’ Guide to California Wine—first in 2012 and more recently in 2017. It consistently ranks in the top ten wines poured in U.S. restaurants in Wine & Spirits Magazine’s annual restaurant poll.


Non Executive Director

Craig is an Investment Director at Pioneer Capital, an investor in New Zealand businesses that are focused on growth in large international markets, and is responsible for helping to source and manage investments for Pioneer Capital. Craig is also a Director of Magic Memories, Pukeko Pictures, K9 Natural and the Pet Doctors Group. Prior to joining Pioneer Capital, Craig was an Associate Director at Craigs Investment Partners and an Associate at Houlihan Lokey, an international investment bank, in its Los Angeles head office.

Craig has a Graduate Diploma in Finance and a Bachelor of Management Studies (Accounting and Economics). Craig also completed a year of undergraduate studies at the Haas School of Business, University of California Berkeley.

Dave Poole

 Non Executive Director

David has been involved in sales, business ownership and directorships since 1992, primarily through Bayley Corporation, NZ’s largest full service real estate company.

David brings to the board executive experience in leading businesses through growth stages, including setting and achieving clear strategic goals and driving sales and brand growth.